Friday, December 10, 2010

Your Time To Shine

The holiday season is about sparkle. Snowflakes are not drab, but rather, are one of a kind - like you. Why would anyone want to look like everyone else or blend into the walls by wearing things that are "basics." "Basic" is a word to describe the lowest level of anything. Is that really what we should be striving for?

My wish for women, is that they would take words such as "basic," "neutral," and "classic," out of their vocabulary, spit them on the ground and walk away. It is time for women to re-gain the confidence to stand out, look great, and be considered "top notch, instead of "basic."

Many women use the the fact that they are a Mom as an excuse for being too busy to try put together a great outfit or think about themselves much at all. I see it too often where customers of mine go from being confident, fashionable, and successful, to losing their identity once they have kids. Many women say that most of the pressure they feel comes from other women who seem to be judging. Where we could once blame a patriarchal society for creating pressures on women, we are moving toward being the oppressors of our own sex. By not taking care of ourselves first, we will not be the role models that our kids and others should be striving to be.

So, what does this have to do with fashion? Fashion is a fun, creative, and colourful outlet for expressing that we have taken time for ourselves. Of course I want you to buy things in my store and other great, local businesses, but more so, our partnership of women will be enriched by giving each other a break, lending a helping hand, and demanding 'me-time' for ourselves and our loved ones.

So, back to that holiday party. If you can buy yourself a new dress that you feel amazing in, do it - consignment is a great option, of course. If you can't afford that, then take what you have and glitz it up. Worn with confidence, anything will work in your favour, so forget about the "basics!"

Thursday, October 7, 2010

Demanding Change in a Fickle Fashion World

If magazines and designers said that women should wear flaming tire tubes on their heads, some women would do it, without a thought of the absurdity or the environmental impact. However, it is time for consumers to dictate fashion by demanding that environmental, human, and animal rights be the foundation from which the trends of our time are created upon.

It concerns me that fur is making a resurgence in the fashion world this season. Designers and consumers go from supporting animal rights one year to wearing animals the next. There is something utterly embarrassing in that human fickleness, which consumers, in particular, need to speak out against. Nothing should have to die for a fashion trend now that we no longer live off the land, trapping animals for our dinner and eating berries off trees for dessert.

Until all consumers, as a whole, take charge of actively choosing more ethically on a daily basis, I don't believe we will see any positive changes environmentally or otherwise. I am talking about the every day purchases from milk to jeans, not cars to airplanes. Instead of being hypnotized by cheap prices of brands such as Joe, Old Navy, H&M, etc.. all consumers need to ask themselves why that tee-shirt is only $4.95? Someone made it, it was shipped using expensive fuels, there are duty and customs charges, mark-up margins, and the overhead of the store, etc.. To then only be priced at $4.95 may seem like a screaming deal to the consumer, but I feel it is our responsibility as fortunate people to live in North America, to instead, put down that tee-shirt, walk out of the store, and choose to shop in a more humane and sustainable way.

The Best of Vancouver Awards came out recently in The Georgia Straight. For a city who seems to talk a lot of sustainability, fair trade, ethical living, and especially of shopping local, it disappointed me that a lot of the top stores listed as winners are US owned chain stores that carry this type of cheap clothing. I am wondering what these stores do for our communities and city? Owner operated businesses give endlessly to their communities, schools, customer's kids' fundraising efforts, yet are a dying breed due to lease rate increases, lower sales, and higher expenses.

We have seen many shopping areas of Vancouver such as West 4th Avenue, Robson, and South Granville become US owned strip malls in many ways. Most of the owner/operated businesses cannot afford the rents in this city, and when they close, only to be replaced by a big box chain, I wonder why people are not crying out more to preserve the makeup of our city? I am concerned by what this does to our community and therefore, our world.

Some businesses completely suck and deserve to shut down. They are a disgrace to those of us who pour our heart and souls 24/7 into our businesses, and treat it as an extension of ourselves; our legacy. I believe in survival of the fittest, but what I am moreso amazed at, is all of the many outstanding businesses that have been forced to close, only to be replaced by a now US owned, Tim Horton's or another chain store that sells cheap crap made in China.

When I was in New York City, recently, I found an amazing bakery cafe grocery store called, Butterfield Market, that was founded in 1915. Wow. They survived the depression and the introduction of the supermarket through their service and expertise. I am very thankful to the customers of Butterfield Market over the last near century as they had the dedication, loyalty, and respect for that owner / operated business. The customers are the ones who kept that store thriving through troubled times when there were many other easy and maybe even cheaper, options for them. My aim is to be a survival story like Butterfield Market, but again, it comes down to the values that the inhabitants of our city hold true.

"The Personal is the Political;" Our choices, however small, large, or fashionable, make a statement and change the world. Here's to choosing well. Changes Good.

Wednesday, September 22, 2010

Do You Have An Accessory Phobia?

Snakes, spiders, heights; these are appropriate fears, but put a woman in a room with a scarf and terror strikes. Accessories are meant to add the finishing touch to an outfit. They are the wow factor that set a fashionista apart from someone who is wearing clothing simply to avoid an Indecent Exposure ticket.

The general rule for accessories is that wherever you add colour, texture, or your main accessory, is where you will draw the eye. If you want to minimize the bottom, accessorize and add colour to the top. If you want to draw eyes away from cleavage, put on a necklace that sits higher on your neck so people will look there or use a scarf and/or fabulous earrings, drawing the eye toward your face. Accessories can be used to distract from things like less than perfect nails. Wear a chunky, sparkly ring and no one will ever notice your nails, I can guarantee it.

Scarves:
Scarves are an inexpensive way to add colour and texture to an outfit and can be tied or draped in infinite ways. It is nearly impossible to go wrong tying a scarf, but what happens is that women over think it. They stand in the mirror for 25 minutes trying to "tie it right," only to undo it as they are about to set foot outside. This leaves the rest of the outfit bland and too boring for words. Tie it, leave it, wear it, enjoy the compliments.

Jewellery:
Bold, layered, or chunky jewellery generally makes the most impact and draws attention. A thin little chain with a tiny little pendant on it that you have worn since your sweet sixteen has got to go. I don't care how long it has been in the family. It is a fashion crutch for you that I am chucking. If you MUST wear it, then you MUST wear something else to layer with it. Vintage inspired layered necklaces are lovely together and can each have charms that are meaningful to you. BUT... change it up the next day please.

Earrings, necklace, scarf, rings, bracelets; can you wear them altogether? Yes. How much is too much? You want to wear enough so that you walk with a little power kick in your step that says, "yes, I am fabulous." I like my accessories to match in colour and general style, but they don't have to be a matching set. I will pick a theme of black and silver, for example, for my jewellery but will still wear a rich fuchsia scarf or some other colour that takes the outfit to the perfection zone.

Is it a Confidence Issue?
Some women have low self esteem which makes them want to blend into the walls. Rather than spending $5000 on a psychologist, spend $10 on a rich, teal scarf and wear it. Teal goes with every bland colour there is, and looks great with black, grey, and browns - all of the fashion basics. You will get compliments galore because teal makes most eye colours pop and is complimentary to so many skin colours. A deep raspberry fuchsia is too by the way, but one step at a time.

Is it Habit?
Some women simply forget to accessorize. Maybe they have a job where everyone looks like a beige wall, so they don't really feel the need to step it up. Well, life is too short be blah, so step it up and raise the bar for yourself and therefore others. Buy that same teal scarf that I have spoke of and keep it next to your coats - please tell me you have more than one coat. When you pick up a coat, put on the scarf. It is cheaper than a haircut and will get more compliments. Once you see how great this works, buy a few more scarves to keep it fresh.

Fashion is fun. TV shows and magazines that trash people for wearing certain things have got us feeling like we will be picked on if we choose poorly or try to stand out. Confidence is the most highly prized fashion foundation. Without it, everything looks worse. With it, anything is possible. Life is short, live in colour and sparkle.

Wednesday, July 28, 2010

Bye-Bye Boyfriend!

Good riddance ripped up, shredded baggy, boyfriend jeans! You didn't clean up very well, and were always a little on the ugly side. I was too good for you, and you didn't do anything for my body, in the way I wanted you to.

Hello dressy, dark wash, denim from head to toe! A special shout-out to you, Mr. jeggings, who fit me like a glove, yet feel like I am wearing next to nothing. The ability for me to eat as much as I want comfortably, makes you my true soul mate this fall 2010 season!

You will find yourself coveting denim purses, jackets, shirts, skirts, and all sorts of jeans - from skinny and beyond this fall. Changes can help you create clean, sophisticated, non distressed, denim looks, for a fraction of the price you would pay retail! New and like-new, perfect premium brand denims arrive at Changes every day, and are priced to make you smile from $69 and up (regular retail $200 to $400).

Wednesday, July 7, 2010

Canadian 'Zip Code' Dilemma Solved?

Those of you who partake in traveling through the USA, will inevitably find themselves at a gas station, trying to pay with a Canadian credit card, only to be prompted to enter a USA zip code. This leads to the game of "Crack the Code" by entering random numbers like 99999 or other combinations, that all end in failure. The subsequent step sees the traveler stomping over to the kiosk to declare that they do not have a zip code as they are from Canada. The attendant - rarely all that personable - proceeds to roll their eyes, press a couple of buttons, demands your precious credit card, and orders you to go fill up the tank and come back and pay.

My recent travels through Soap Lake, Washington, saw me follow all of these steps to a tee including the declaration of my non zip-code status at the kiosk. The attendant responded curtly without skipping a beat on her chip aisle stocking "Yes, you DO have a zip code!" ...Intriguing. I wondered if she was crazy or brilliant?

It turns out she is brilliant, as she instructed me to take the three numbers that are in the postal code of the credit card billing address in the order that they appear, and then add two zeros onto the end in order to bypass the zip code. If your postal code is V6Y 2Z4, you would enter: 62400 for your zip code and avoid all the hassles I have described.

CAVEAT: This theory has worked for me at Safeway gas stations in Washington and Montana. I am still in the testing stages at other stations...other than BP .. and Exxon.

Yes, I am a bad person for driving a car, but here's hoping this tip helps my fellow road trippers who, like me, are slow to transition to leaving their car at home to walk across America, fuel free.

Tuesday, March 16, 2010

Packing for Your Vacation

It was at the point of teetering on mountain tops with sheer drop offs on either side of me, and tears of fear pooling in my eyes, that I realized that a "vacation," means different things to different people. It was during one of those moments that I realized that a vacation, to me, is something that does not include hyperventilation with fear, but rather is full of words such as "cabana," "massage," and "mai-tai (including virgin versions)." This blog is all about packing for a vacation - the kind where you will lose track of what day it is as opposed to knowing exactly how much longer a grueling "adventure," will take you to finish.

I write from Kauai, Hawaii, where I have just finished renewing my vows to the summer, jersey dress. This sacred event will help me remember that these gems are the must-have to every vacation suitcase. I have several jersey dresses with me and have used them as a bathing suit cover-up, a dinner dress, an easy throw-on to wear with flip flops, and even pajamas when the gorgeousness of the day has just been too much for me to consider changing.

If I had to choose one style that would be the best, it would be something in a bright colour that is not too low cut. If it is too low cut, then it may not pass for a dinner dress in some places, as well as not being able to cover up your chest from the sun as a beach cover-up. Again, my version of vacation includes a lot of dresses and a few pairs of shoes, so I don't really see the point of bringing just one dress. Dresses pack up tightly, and any wrinkles that might happen in transit, fall out nicely once it is touched by the tropical humidity. You could bring leggings and a layering tank, but in general, they require less pieces to complete an outfit than shorts or a skirt.

The key, as always, is to bring accessories like silk scarves, necklaces, shawls, cute jackets, cardigans, hair accessories, and shoes to give your dress the flexibility you are looking for from having to wear the same things during your vacation.

If you are lost as to what to bring on your vacation (& you live in Calgary or Vancovuer, Canada), book a free Diva Den at Changes. Bring in your favourite travel pieces, let me know about your trip, and we will find you some pieces that will complete your packing and make you walk with a skip-diddy-doodle of glee while you are in tropical paradise.

Thursday, January 28, 2010

Surviving An Audit

If you are an entrepreneur of a small business then you most likely wear many hats. You are the head of finance, marketing, buying, advertising, plumbing, and refilling the soap dispenser. There are not enough hours in the day to do everything you need to (even with staff), so when you get a letter announcing that you are the lucky recipient of a "random audit," I don't blame you for being overwhelmed. I was.

I am generally known to be extensively precise, organized, and efficient. That is, I am not one of those people who have shopping bags and shoe boxes full of unentered receipts, but rather, have always submitted everything on time and accurately, as far as I was concerned. I have had my business for 12.5 years and have been audited twice (once for PST, and once for GST / personal income tax). Both of my audits have been complete hell and a massive cost to my business, not to mention extremely stressful, so I cringe at business owners who avoid their business' accounting. If it was hell for me, it most certainly will be worse for owners who are not organized. So, I guess my number one tip is to get going, get accurate, and learn to be the expert of your own business if you are not already.

Don't Do Your Own Bookkeeping
The best employee you can have is to hire a bookkeeper who is excellent at what they do. I have found in both audits that the auditor can ask the bookkeeper things directly, saving you stress and time. It is my guess that by paying a GREAT bookkeeper to do your books, it gives you a better reputation for not wanting to try "cook the books," as the movies say. With an independent, third party working on things, it should be easier for auditors to believe that you are not making mistakes that benefit you on purpose.

Big Accounting Firms Do Not Mean Better Quality of Work:
Like anyone who you bring onto your team, it is important to interview your accounting professional and/or bookkeeper. Get a commitment from them that they will work on your books rather than leave them to rot in a corner while still charging you huge fees. My bookkeeper is spectacular whereas an accountant that I hired about ten years ago from a large firm was horrible, expensive, and didn't do any work on my file. At the time, I kept chucking money their way as I was happy to just have someone else deal with that job. In the end, a letter from Revenue Canada wondering why I wasn't filing anything let me know that the accounting firm loved my money, but had no interest in getting any work done for me. From that point on, I had to face this area of my business and take charge. I pay much less money now and have an enjoyable working relationship with my bookkeeper who is honest, hard working, accurate, timely, and has been a complete savior in both audits.

Neatness Counts:
Imagine yourself as an auditor and having to weed through ever receipt and every piece of paperwork imaginable in order to ensure that a business' books are correct. YUCK! I believe strongly that the easier and more organized you make things for them, the better your audit will go. I submitted my audit material requests in lovely matching duo-tangs, complete with title pages and legends. Between my books or some other chump who submits their whack of receipts in a torn up lunch bag, I feel that neat accounts will probably be treated with more respect. Trust me, anything you can do to get treated with more respect in an audit is a good thing. When you get the packages back, they are also a concise collection that you can more easily store.

"Fighting" the Audit Results:
Some of your friends who are not entrepreneurs, will tell you that you should "fight" the results to lower your bill. Perhaps if something is ridiculous or if your results cost you a lot of money, that might be something you could consider. In my opinion, however, surviving an audit is like surviving business cancer, so I was not interested in reliving that stressful, worrisome time all over again. People fail to realize that all of your main work in keeping your business going every day still has to be done by you, plus you have to try find time to gather every piece of information that they want from past years. Being blindsided by an audit forces you to concentrate on your business' past instead of its future, which is costly in time, energy, sleep, and sales. Keep this in mind when you get the final results.

Avoiding An Audit:
My organization and timeliness didn't prevent me from being audited. I believe that no audits are "random," and either someone reports you or something weird on your account will trigger an investigation. I had received a large refund at tax time, and 5 weeks later received a letter that I was being "randomly audited." If you are late on anything, you can pretty much guarantee yourself an audit at one time or another, and the stationery they use to announce your fate is not even a pretty colour to look at.

Small business owners make communities thrive. Most business owners make very little money compared to the hours they invest in their business and communities. It is important, I think, for audits to better acknowledge the cost to a business owner when it takes such a long time to complete. It is also the scoundrels out there who wreck things for everyone, making honest business people targets for audits solely due to sharing the same industry as the small few who are dishonest. It was recently reported that a few businesses in Vancouver bought special software to purposely pay less tax on cash sales. I refuse to go to any of these businesses now, as they have successfully made things more difficult for all business owners due to their greed.

May you be able to run your business audit free and full of prosperity. If the day comes when you are faced with an audit, I hope that my experiences can help you out.