Your Time To Shine

The holiday season is about sparkle. Snowflakes are not drab, but rather, are one of a kind - like you. Why would anyone want to look like everyone else or blend into the walls by wearing things that are "basics." "Basic" is a word to describe the lowest level of anything. Is that really what we should be striving for?

My wish for women, is that they would take words such as "basic," "neutral," and "classic," out of their vocabulary, spit them on the ground and walk away. It is time for women to re-gain the confidence to stand out, look great, and be considered "top notch, instead of "basic."

Many women use the the fact that they are a Mom as an excuse for being too busy to try put together a great outfit or think about themselves much at all. I see it too often where customers of mine go from being confident, fashionable, and successful, to losing their identity once they have kids. Many women say that most of the pressure they feel comes from other women who seem to be judging. Where we could once blame a patriarchal society for creating pressures on women, we are moving toward being the oppressors of our own sex. By not taking care of ourselves first, we will not be the role models that our kids and others should be striving to be.

So, what does this have to do with fashion? Fashion is a fun, creative, and colourful outlet for expressing that we have taken time for ourselves. Of course I want you to buy things in my store and other great, local businesses, but more so, our partnership of women will be enriched by giving each other a break, lending a helping hand, and demanding 'me-time' for ourselves and our loved ones.

So, back to that holiday party. If you can buy yourself a new dress that you feel amazing in, do it - consignment is a great option, of course. If you can't afford that, then take what you have and glitz it up. Worn with confidence, anything will work in your favour, so forget about the "basics!"